It started with a question we couldn't answer
Our daughter broke out in hives covering half her body. It took two weeks of eliminating everything she'd used to find the cause — a product labeled natural and organic, the kind we'd never thought to double-check. That's when we learned natural is a category, not information: the promise is on the front, the truth is on the back. We've been committed label readers ever since, and that standard runs everything we make.
Zach & Stacey
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